Jo Whiley's Radio One Webpage

Jo Whileys Radio One Webpage



At the top of the page are the options to email Jo and read her biography – both are designed to allow the consumer a more personal link with her – they can find out more about her or interact with her directly.



There is also the option to listen online to her last 5 shows, making the nature of listening to radio a lot less linear and a lot more flexible and adaptable to suit the consumer.

The bulk of her page is taken up with an ‘On the Show’ section, offering information about past events and guests. Consumers can see pictures and get inside information about popular artists.



There is also a ‘Coming on the Show’ section. By including this, Radio 1 is creating an interest in her shows before they air, and encouraging people to watch in order, for example, to listen to a band they particularly like or to enter a competition running that week.

At the bottom of the page is a ‘Messageboards’ section which links to the main Radio 1 message boards, and allows consumers to discuss Jo’s show. This forum is likely to have a very specific, niche audience, who share a special interest in her show.

On the right hand side of her page is a menu, shown below:



All the features are designed to give further information to consumers, and to interest them further. The ‘Our listeners also like’ recommendation feature gives something back to the consumers, and is also a clever tool by radio 1, as it encourages consumers to listen to more radio 1 DJ’s by playing off the fanbase they already have.

Finally, there is a ‘Jo Whiley’s Links’ section, with websites such as her MySpace, the Tottenham Hotspur website and the Prison Break webpage. This menu has a number of functions. Firstly it allows consumers to feel as though they know Jo better, and can read about many of the things she likes in real life. Secondly it provides publicity for other websites, encouraging them to either do the same or look more favorably on Radio One in the future.



Summary

As expected from a Radio One site, this webpage offers a lot of interactive features, and aims to give something back to the consumer and get something in return. It would probably be viewed by a niche audience who would be encouraged to enter into many of the available activities, such as posting on the message boards and emailing Jo herself.