http://www.youtube.com/watch?v=cOyVWA-IwHE
What does Youtube offer for:
The uploader of the video
- It is a free opportunity to showcase your work: the video I have chosen is a short film made by a consumer, and it gives them a platform to get feedback and have their work watched by a large audience
- There is the opportunity to get comments, and, as I said above, this allows the user to receive constructive criticism and develop their work
- There is a possibility that the video will receive recognition; particularly for amateur film-makers such as this, and it could lead to a full-time job in the industry
- Consumers of the video can post it on their own webpage, providing free marketing.
The watcher of the video
- There is the opportunity to give feedback, and feel like an important part of the production process. There are the options to favourite videos, rate videos and comment or video comment clips.
- They can share the video via email, or post the video on their own webpage
- Videos are categorized both by genre and by tags, so it is easy for consumers to find what they are looking for quickly
- There is also a section for similar videos, which gives recommendations based on what consumers have already watched, a good example of personalization. There is ‘More from this user,’ which shows all the other videos uploaded by the same user. There is also the opportunity to create your own playlist, which makes watching videos easier and more personalized: consumers can create almost their own channel.
What media technologies are involved?
-The internet:
1. Email
2. HTML/embed codes
3. Adobe Flash Player
- Video cameras
- Home PC editing software
What media theory is involved?
- Personalisation – the recommendations available to users, the ability to tag your video with individual labels
- Interactivity – consumers becoming producers, online community, can comment on others work
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