The E4 Website

The E4 Website

Homepage

The E4 website is fairly simple, with the homepage containing small boxes of information about the most popular programmes. To see a breakdown of one of the programmes individual websites, see my blog about the Skins webpage. To the right hand side is a menu displaying the E4 TV listings for the day, as well as a link to listing for the week. The simple layout means the website is easy to navigate, while the TV listings act as a form of advertising, designed to get consumers interested in what they can watch at that moment. At the bottom of this menu is four links, Estings, Espeak, Esketch, and How to get E4.



Estings

Estings is a competition to design a series of idents for Channel 4. The competition element is designed to get consumers involved, and to feel a part of the production element of E4 as well as the consumption. An added benefit to Channel 4 is that they can use the idents for publicity, both on the website and on the channel itself.



Espeak

Espeak seems a strange section of the website if you read the summary:

‘E-SPEAK is a huge purple E4 shaped capsule type thing that falls from outer space and crashes into places around the UK. Once landed, you can step inside it and get filmed talking about whatever you jolly well like.’

However, this does allow interactivity with the brand, and seems somewhat of a cult hit, with many consumers viewing the people ‘talking about whatever they jolly well like.’

Esketch

Esketch is similar in terms of interactivity, it allows consumers to draw a sketch which has the chance of being displayed on the website. This competition similarly encourages interaction with the brand, and allows consumers to feel involved with the production of media.



How to get E4

This section of the website provides information about how to get E4, making it much easier for prospective customers.

Summary

The E4 website seems to center more around information than the channel 4 website, but has a similar level of interactive content, with competitions designed to include the consumer in the making of media, and therefore feel a greater brand loyalty.