The Superman Returns Website

The ‘Superman Returns’ Website

Contains:
- Trailer on the homepage – allows consumers a preview, so they feel special, and also encourages them to see the film
- Information about the DVD, including all the added extras – encourages them to buy the DVD
- Information about the HD DVD and the blu-ray disc – similar to above. Also another example of new technologies
- Story, cast and crew – More information – again allows consumers to feel involved
- Insider information: about the production, the special effects, the origins of the story etc.
- DVD trailer

- Theatrical trailer
- Clips from the DVD (x3)
- Set gallery
- TV spots (coming soon)
- Still images from the film
- Links to other websites, including the Superman Returns MySpace, the Daily Planet website, partners such as the video game, website perfectmatch.com, Duracell batteries and Papa Johns pizza – encourages interactivity (ie visiting/commenting the MySpace) and advertises its sponsors

- Mobile phone links, such as numbers to text to get downloads, information and quizzes – creates revenue and gives consumers something back – unique content unavailable elsewhere
- Film images that you can put on your own website (codes provided) – free source of marketing
- Downloads, including:
1. Wallpapers
2. Buddy icons
3. Posters
4. Screensavers
5. Stickers
6. Iron-ons
7. Headed paper

Overall, the features on the website encourage the consumer to feel included in the production of the film, and draw them in by giving them previews, giving them more reason to watch the film or buy the DVD. They also provide different sources of revenue, mainly from texting and advertising.