Includes:
Disc one:
- The full length, uncut version of the film.
- New technologies=Widescreen capability, Dolby Digital Surround Sound, Stereo Surround Sound, English Subtitles.
These features are all designed to enhance the viewing experience for the consumer, and create a more cinematic and 3d experience, allowing home entertainment to go beyond, and offer more.
Disc Two:
- In-depth programmes, including The Quest Fulfilled: A Directors Vision, A Filmmakers journey: Making the Return of the Ring and National Geographic Special – The Lord of the Rings, The Return of the King.
These features offer something extra to the reader, further justifying their purchase of the DVD. They also offer a more personal, direct and backstage link with the film, encouraging loyalty for any sequels or films by the same director that may be released subsequently. By providing the consumer with extra knowledge, they are putting them in a position of power, and allowing them to feel almost as if they know ‘secrets’ about the film.
- Featurettes, described as ‘created for lordoftherings.net, take a closer look at the people and places of middle earth. Includes: Aragorn’s Destiny, Minas Tirith: Capital of Gondor, The Battle of Pelennor Fields, Samwise the Brave, Eowyn: White Lady of Rohan, Digital Horse Doubles.
In a similar way to the in-depth programmes discussed above, these featurettes offer the reader more classified information, allowing them to feel more involved in the behind-the-scenes aspects of the film. As these featurettes are also tied in with the Lord of the Rings website, it also encourages consumers to look at this, and so is a good form of advertising.
- Original Theatrical Trailers and TV Spots, The Lord of the Rings Trilogy Supertrailer and A Special Look at Electronic Arts’ The Lord of the Rings series of video games.
These are yet more examples of extra features available to consumers, while the item about the Lord of The Rings videogame is another good example of tying in different aspects of the merchandise in order for the companies involved to make higher revenue.
Key Theory
- DVD’s are a prime example of non-linear methods of media consumption. Particularly with this example, there are two discs, each with different features on that you can jump straight to. There are animated menus to make this process easy and non-confusing, and to allow the user to see quickly what is on offer and then choose which area of the DVD they would most like to watch. This means consumers can watch the content in whatever order they want, challenging the more linear nature of both the cinema and of video cassettes.
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